Content merchandising: The art and science of story posting

With KSL.com GM Brett Atkinson

With the country's #1 TV news site – garnering more than 300 million page views per month (8 million uniques) – KSL.com GM Brett Atkinson shares the strategy behind his site's tremendous success.

In 2011, KSL.com launched an innovative, new content strategy that, among other things, limited home page editors to posting only 40 stories per day, total. Brett and his team measured traffic patterns that helped establilsh day-parting practices that determine both the quantity and types of stories that should be published at specific times of day.

    Webinar topics included:
  • Understanding core user behaviors
  • Strategic content publishing
  • Tools for analytics

Who should watch?

This information is useful for digital media execs and other newsroom decision-makers, web editors and others involved in content curation, site design or analytics.


About Brett:
Brett is the General Manager of ksl.com. He has a strong background in digital media, eCommerce and analytics. Brett lives a quiet suburban life. When not working on the awesomeness that is ksl.com he spends his time with his family. Whether it's kids' soccer games, dance classes or the occasional fishing trip, Brett tries to enjoy what he's been blessed with.


About ksl.com:
KSL.com is a phenomenon among media sites. The site ranks as the #1 TV News site in the country. Launched in 1996 as a gateway for users to access KSL Radio and KSL-TV Web sites, KSL.com now averages 300 million monthly page views and more than 8 million monthly unique visitors.